Alvaro Cervera
• Culture • 2010-10
• Culture • 2010-10
Roughly ten months ago Marco had an epiphany that there is no reason why the citizens of Tijuana and eventually the rest Mexico could not learn to be more conscious of there environment and the need to recycle all of there trash and waste in general.
The reason Marco does not use the word or color "Green" in his recycling vision, is because, as he learned first hand from speaking with a multiple of people in the industry, currently companies and individuals have become jaded by the turn in the Green Movement toward the belief that it is a "Fashion Statement/Fad" for companies or individuals to say that they are Green or that they Recycle!
Marco believes that the color and term "White" is truly what one wants to achieve when one incorporates recycling into a community. The term or word "White" instantly brings images of cleanliness, purity, and goodness. Hence his reason for naming his vision "The Whitening of Tijuana", he is out to clean-up Tijuana and eventually Mexico by teaching today's children to become tomorrows recycling adults.
He has fomented a formidable plan to teach, enlighten and incorporate into the psyche, culture and customs of Tijuana's children and house holds the importance of learning and applying recycling techniques into there daily lives.
Marco has funded via his own pocket and through his own sweat and labor a program that is currently active in two elementary schools here in Tijuana, and has requests by five other schools to be next in line to instill his revolutionary recycling program.
His school recycling program currently consists of setting up several recycling collection stations consisting of sets of three 55-gallon drums, cost free to the schools. He personally buys and modifies 55-gallon metal drums with a can crusher that he incorporates on the lid of one drum.
Each of the drums in the 3-drum set he paints bright white and they each are emblazoned with the universally recognized circular recycling emblem and each drum is designated with one of three words; Plastic, Aluminum or Paper.
He then gives teaching forums to the administrators, teachers and students on the importance of teaching the children on why it is crucial for them to learn and incorporate into their every day psyche techniques on how to separate, properly dispose of waste, and the importance of using the collection stations.
Eventually to show by example Marco is going to set up a free raffle at each school that will let the children win school orientated supplies that he will purchase from the proceeds collected from the sales of all the waste the children and school staff have collected in the collection drums. Instilling in the children that trash collection is not only good for the planet, but can also generates cash.
Currently he is approved by a private gated community to set up his set of collection drums and teach all the residents the importance of proper disposal of all there recyclable trash.
Upon instilling his collection programs into private residences he plans to donate a item made from recycled trash, as in a broom and dust pan set, to each residence so that they are constantly reminded by example of the multiple new uses of recycled trash.
As with all start up businesses in this day and age, what is holding Marco up from installing his recycling drums in the 5-schools and the private community is the lack of monetary funds. The rough cost for a 3-drum set-up is $70 U.S. dollars.
If you would like information on his vision or would like to assist or donate to Marco Sandoval, you can email him at: recolectorasanfra@hotmail.com
The reason Marco does not use the word or color "Green" in his recycling vision, is because, as he learned first hand from speaking with a multiple of people in the industry, currently companies and individuals have become jaded by the turn in the Green Movement toward the belief that it is a "Fashion Statement/Fad" for companies or individuals to say that they are Green or that they Recycle!
Marco believes that the color and term "White" is truly what one wants to achieve when one incorporates recycling into a community. The term or word "White" instantly brings images of cleanliness, purity, and goodness. Hence his reason for naming his vision "The Whitening of Tijuana", he is out to clean-up Tijuana and eventually Mexico by teaching today's children to become tomorrows recycling adults.
He has fomented a formidable plan to teach, enlighten and incorporate into the psyche, culture and customs of Tijuana's children and house holds the importance of learning and applying recycling techniques into there daily lives.
Marco has funded via his own pocket and through his own sweat and labor a program that is currently active in two elementary schools here in Tijuana, and has requests by five other schools to be next in line to instill his revolutionary recycling program.
His school recycling program currently consists of setting up several recycling collection stations consisting of sets of three 55-gallon drums, cost free to the schools. He personally buys and modifies 55-gallon metal drums with a can crusher that he incorporates on the lid of one drum.
Each of the drums in the 3-drum set he paints bright white and they each are emblazoned with the universally recognized circular recycling emblem and each drum is designated with one of three words; Plastic, Aluminum or Paper.
He then gives teaching forums to the administrators, teachers and students on the importance of teaching the children on why it is crucial for them to learn and incorporate into their every day psyche techniques on how to separate, properly dispose of waste, and the importance of using the collection stations.
Eventually to show by example Marco is going to set up a free raffle at each school that will let the children win school orientated supplies that he will purchase from the proceeds collected from the sales of all the waste the children and school staff have collected in the collection drums. Instilling in the children that trash collection is not only good for the planet, but can also generates cash.
Currently he is approved by a private gated community to set up his set of collection drums and teach all the residents the importance of proper disposal of all there recyclable trash.
Upon instilling his collection programs into private residences he plans to donate a item made from recycled trash, as in a broom and dust pan set, to each residence so that they are constantly reminded by example of the multiple new uses of recycled trash.
As with all start up businesses in this day and age, what is holding Marco up from installing his recycling drums in the 5-schools and the private community is the lack of monetary funds. The rough cost for a 3-drum set-up is $70 U.S. dollars.
If you would like information on his vision or would like to assist or donate to Marco Sandoval, you can email him at: recolectorasanfra@hotmail.com
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